detail case study

MKSoni

Crafted a modern import-export website blending professionalism with global flair.

Background

MKSoni International specializes in providing import and export services to businesses worldwide. They initially operated with an outdated website that failed to reflect the dynamic nature and professionalism of their business. The old website had a dated design, poor navigation, and did not effectively communicate their services or brand identity.

Challenges

01.
Outdated Design

The old website had an outdated look and feel that did not convey the company's modern capabilities and professionalism.

02.
Poor User Experience

Navigation was cumbersome, and the site structure did not facilitate easy access to information.

03.
Lack of Branding

The branding was inconsistent and did not effectively communicate the company's values and market positioning.

04.
Ineffective Communication

The website did not clearly articulate the range of services offered or the benefits to potential clients.

Solution Provided by Webbility

Webbility undertook a complete redesign and rebranding of MKSoni International’s website. The new website includes:

Modern Design

A fresh, professional design that aligns with current web standards and trends, reflecting the company's modern and global reach.

Rebranding

Development of a cohesive brand identity, including a new logo, color scheme, and typography that conveys professionalism and reliability.

Enhanced Navigation

Improved site structure and intuitive navigation to make it easy for visitors to find information.

Comprehensive Service Pages

Comprehensive Service Pages: Detailed pages explaining the import and export services offered, with clear benefits and case studies.

Responsive Design

Ensuring the website is fully responsive and functions well on all devices, including desktops, tablets, and smartphones.

SEO Optimization

Implementation of on-page SEO strategies to improve search engine rankings and increase organic traffic.

Results

Lead Generation

The number of inquiries and contact form submissions increased by 70%, showing improved interest and engagement from potential clients.

Brand Perception

Client feedback indicated a 40% improvement in brand perception and professionalism.

User Engagement

The bounce rate decreased by 30%, indicating better user experience and more effective engagement.

Website Traffic

The new design and SEO enhancements led to a 50% increase in organic traffic within the first three months.

The new website and rebranding significantly improved MKSoni International’s online presence and customer engagement.

Customer Feedback

Webbility’s complete overhaul of our website and brand has made a tremendous impact on our business. The modern design, coupled with a clear and professional presentation of our services, has significantly enhanced our online presence and client engagement. We are thrilled with the results.
Manoj, CEO of MKSoni International

Summary

Webbility’s comprehensive redesign and rebranding of MKSoni International’s website transformed it from an outdated platform to a modern, user-friendly, and professional online presence. The enhancements led to increased traffic, better user engagement, and a significant rise in lead generation, showcasing the value of an updated website and cohesive branding.

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